The magic will be in the connections you make.
They tell you that your biggest takeaway from a conference isn’t going to be what you learn while starring at the stage but in the conversations you have outside of the room.
I have never found that to be true, until today.
Today was day one of the Superconference, which was put on by Russell Brunson of Click Funnels and Dan Kennedy of Magnetic Marketing.
I have thus far taken 38 pages of handwritten notes.
As promised, I wanted to share my takeaways from day one. Please keep in mind that I woke up at 5:50 AM to do my morning routine, went downstairs a little before 8:30 AM, and came back to my room at 10:30 PM. It is now 11:10 PM. I am a bit tired, and because I got caught up in conversations, I missed dinner and am hungry, too.
Marty Fort opened, and I wrote down many of his statements, including “Philosophical positions that you can choose from in life and business.” I don’t think he meant it to sound profound when he said it, but I loved it as if it was profound.
I jumped online to dive deeper into different philosophical positions one might have. 10 stood out to me…
Utilitarianism: Choosing actions that maximize overall happiness and well-being for the greatest number of people.
Deontology: Adhering to a set of moral rules or duties, regardless of the consequences.
Virtue ethics: Focusing on developing good character traits, such as honesty, compassion, and integrity.
Egoism: Prioritizing one’s own self-interest above all else.
Altruism: Placing the welfare of others above one’s own interests.
Pragmatism: Emphasizing practical consequences and real-world results over abstract theories or ideals.
Stoicism: Cultivating mental resilience, self-discipline, and acceptance of what cannot be changed.
Existentialism: Embracing individual freedom, responsibility, and the search for meaning in life.
What I love about these philosophical positions is the pure fact that you can choose. I think there is beauty in that and, in the words, “philosophical positions.”
I also wrote down the word rigid.
The term “rigid” can be used in various contexts, but I wanted to dive deeper into these five…
Physical rigidity: In a physical sense, when an object is considered rigid, it does not deform or change shape when subjected to force.
Mental rigidity: Mental rigidity refers to a lack of cognitive flexibility. Mentally rigid people may find it challenging to adapt to new situations, consider alternative perspectives, or change their beliefs and opinions. They may adhere strictly to routines, rules, or thought patterns, even with evidence contradicting their views.
Behavioral rigidity: Behavioral rigidity is an unwillingness to deviate from established behavior patterns. Individuals displaying behavioral rigidity may struggle with change, resist new experiences, or find it challenging to break habits.
Organizational rigidity: In a business or organizational context, rigidity can refer to inflexible structures, processes, or policies. Rigid organizations may need help adapting to changing market conditions, embracing innovation, or responding to employee needs.
Social rigidity: Social rigidity can manifest as adherence to social norms. Rigid social structures may limit individual freedom or hinder social mobility.
While rigidity can provide stability and structure in certain situations, it can also hinder growth, adaptability, and progress. Still, I think there is a happy medium between the two, and that is how I positively look at the ability to be “rigid.”
During the conference, I wrote down as much verbatim as possible. So much of what I heard was gold.
Dan Kennedy was the next to speak. He opened with this story about Earl Nightingale: When Dan was 15 years old, he came across an Earl Nightingale recording that really put him on a path of discovery. It started with the concept that “there will be at least one time in your life where you can accomplish more than in 12 years.” This suggested dramatic change to him, and off he searched for answers. He wanted to see evidence of this happening.
One gathered thought was, “If you set out to do something, whatever it is, and you can’t find a blueprint, then look at what everyone else is doing and don’t do it.” This is A-B testing.
Dan talked about doing the opposite. He talked bout having a tighter framework. He spoke of having laser focus filled by urgency and desperation. When you focus on something, you are likely to fix it.
He said next that every parent in America needs advice: “Don’t start your kid on 3rd base without batting practice.”
Dan spoke about not doing normal, the environment being the problem, and how having independent thoughts is important.
I giggled when he told us to assume stupidity. I agreed when he told us to question everything and everyone. I nodded when he told us that the only way to find the best way is to test. We need to split-test everything that matters. He taught us how to get big things done: don’t do it in tiny increments; use a blunt instrument.
He also told us to be fierce enough to offend and create a backlash.
Next on stage was one of my new favorite human beings ever ever.
Robert Greene spoke to us!
He wrote the 48 Laws of Power. I have not read it yet but immediately put it on hold at Barnes & Noble, just a 15-minute drive away.
Robert taught us that power comes from planting seeds that bear fruit. He taught us that you create your own circumstances, to act before you are ready to energize yourself and to do something you have never done before.
Robert told us to ask for more, be weird, be different, and be unconventional.
Robert proclaimed that America is dying of mediocracy.
He told us the solution was to return to our youth.
Have a clear vision and then work backward.
When he started talking about planning and being a visionary, I was blown away. Then he went on to “seeing” and “reinventing.” He told us not to be in the past and to “flow with circumstances.”
Russell Brunson took the stage next. He shared with us his perspective on one of his favorite teachings of Dan Kennedy. He talked about desire, ambition, creating a new opportunity, the vehicle for making things happen, positioning, and so much more.
Darcy Juarez took the stage next. She reminded us success is in the implementation. She told us there are two business cultures: fragile and anti-fragile. Anti-fragile flourishes in all types of market conditions, and that is what we want our businesses to have.
She dove so deep into so much, but I loved her telling us to find a puddle to jump up and down in.
Next was Heath Wilcock—another one of my new favorite human beings.
His message was to assist us with retention. He introduced a new acronym to us and made us laugh countless times.
The acronym was G.R.O.A.N.
Gather intel.
Ready daily and widely.
Offer. (What makes it irresistible?)
Audience (How to know them deeply, and the importance of doing so.)
Now (Why is now the perfect time to buy.)
I appreciated Heath reminding us to sell the next step, not the whole thing. He told us to “give it a name.”
Heath was such a cool dude. I am so happy I got to hear him speak. Ironically he isn’t a “speaker” but a copywriter for Russell and Dan.
Marty Fort spoke once again. He dug so deep into so many topics. It was super impressive. So much to do with employees and how to run a business.
Lastly on stage was Dan Kennedy, who wrapped up the evening of presenters. He kept talking about “picking a room.” Which I didn’t understand right away, but he was back to improving your business. Start with one thing. I viewed this as one section of your business. He spoke heavily on “simultaneous, not sequential.” I see this along the lines of eating the frog and turning the house upside down.
He got deep into business, and my mind was ticking.
But my favorite part of the evening was the round tables. I only made it to three…
Travis Lee was my first table. Vance Morris was my second table. Preston Schmidli & McBilly Sy were my third table. What I learned sitting at those tables was worth its weight in gold and then some.
But that is for another day. I must get some sleep. But if you are into marketing or have a business and are looking for a room to be within, this is the one.
With love, Jo.
Jo
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