How to Survive as a Realtor in 2024. — Part Four
How to Survive as a Realtor in 2024. — Part Four
4 min read
·
Apr 14, 2024
5
You can find part one here, part two here, and part three here. Also, remember to grab your notebook.
Hello again. I hope you are having a lovely day. I sit here even more tired than yesterday but happy as a clam because the day went smoothly. I even squeezed in another last-minute client before driving to watch my husband’s pickleball games at The Houston Open. We ended the evening with Jimmy Johns to go and had a picnic at the park with the family. I love Perfect Days, and the main reason this is possible is because of the evergreen SEO-driven content I created with my dream clients in mind.
Today, we will cover content planning.
But first, did you know you need a why?
A why is the reason you get out of bed each morning. A why is the reason you push through when the going gets tough. A why is the face that greets you when you get home from a long day at work. A why lights your heart and soul on fire. A why helps you pick yourself off the ground after you have been pushed down. A why provides meaning to the mundane tasks and challenges of life. A why doesn’t allow excuses to get in your way. A why pushes you to grow and become a better version of yourself.
A why connects you to something larger than yourself — a cause, a loved one, a dream to strive towards.
So what is your why?
Decisions
Find Your Platform
What is your favorite type of content to consume? This will probably be your favorite type of content to create. What platform are you spending most of your time on? This will probably be the platform you feel most comfortable uploading to.
For me, the first platform I became intentional on was YouTube. I created a mini-studio in an upstairs bedroom of my home, bought a few lights, put my iPhone on a tripod, and started talking about what I knew.
I want you to take baby steps in becoming a content creator—a documenter. I do want you to grow to have an omnipresence, which is your goal. But let’s start small and go from there.
I will start posting content to _______________.
Content Planning
You need to decide what you are capable of creating. In a roundabout way, you decide how busy you want to be. In a dream world, you should be posting daily. I am black and white in some areas and very chill in others.
My non-negotiables are:
Two short-form videos a day edited within Instagram and uploaded directly to Instagram
Market updates blog posts every other week for our top neighborhoods
Builder incentive blog posts at the beginning of each month
Posts to Facebook, LinkedIn, X, and Google Business Profile three times a day
We syndicate all of our video and blog content
Pinterest posting at least 3x a day
I like to post long-form videos on YouTube daily, but I must prioritize this. The things on my non-negotiable list are all things my team is doing, so I never have an excuse for them not being done.
What are your non-negotiables?
I will post to _______________ _______ times per _________.
Remember, there are two parts to content planning.
You need to decide when you are going to film content.
You need to decide how often you are going to upload.
Put these dates or time blocks on your calendar.
My team films 3+ days a week. I leave this in their hands. I film daily, but not always. Between us, we film and upload daily. Being this intense is optional, but I like rapid growth. More is more. More is better.
I suggest you batch film.
I love to spend a whole day in a location while capturing 7+ pieces of content in multiple formats for multiple platforms. When I sit down and talk to the camera, I aim to record at least ten videos, but some days, it is five, and others, it is twenty.
This whole process is finding what works best for you. And you do not have to execute at the same level every day or every week. I film when I am feeling my best and skip when I know I won’t be at my peak. I love capturing my energy and passion on camera.
The Who
Next, you need to decide who you are creating content for, and then you can develop a content strategy and goals. I refer to this as your dream client.
When I first began, I was very indecisive — scared and frozen to make certain decisions. I also refused to put my face on a thumbnail. I ignored the need to commit to a channel name. I didn’t want to be put in a box. So I did not create with one person in mind, but now I do.
My dream client is someone who is relocating to my area and knows little to no people in this new area. This dream client needs me, and I am fired up to go above and beyond.
— To be continued. (I keep falling asleep. Check back tomorrow for part five.)
With love,
Jo
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