How to Survive as a Realtor in 2024. — Part Five

You can find part one here, part two here, part three here, and part four here. Also, remember to grab your notebook.

Today was one of the most beautiful days. We explored a park I have visited a handful of times over the last twenty years. It was new to Hubby and the kids. We had a picnic, played on the playgrounds, walked four or so miles, ventured through gardens, and explored some areas that had to be new. We brought Theo, our Frenchie, and I captured so much content for the Jo & Co. Instagram. I cannot wait to edit it all, and I cannot wait to go back.

Yesterday, we discussed finding your why, deciding on your first platform, content planning, and your non-negotiables, and we left off talking about the who.

Along the lines of choosing your first platform, I wanted to share this blog post with you. It is, My thoughts on YouTube as a platform to create or not to create content for.

The Who

Next, you need to decide who you are creating content for, and then you can develop a content strategy and goals. I refer to this as your dream client.

When I first began, I was very indecisive — scared and frozen to make certain decisions. I also refused to put my face on a thumbnail. I ignored the need to commit to a channel name. I didn’t want to be put in a box. So I did not create with one person in mind, but now I do.

My dream client is someone who is relocating to my area and knows little to no people in this new area. This dream client needs me, and I am fired up to go above and beyond.

You need to look at your last 2 years of clients. Who did you enjoy working with the most? That “person” will probably be your dream client. You do not want to narrow down too much, but you also don’t want to be too broad. If you are a new agent, you might want to work with first-time home buyers or buyers in the same phase of life as you. It is easiest to work with people you relate to, and they will feel more comfortable with you.

If you are still unsure who you want to create content for, feel free to check out this blog post, The pieces to the Instagram puzzle. In it, I featured a Client Avatar Questionnaire.

Content Strategy

You need to dive in and get messy when it comes to content creation. This is how you learn: through trial and error, because what works for me and my audience might not work for you and your audience. The mantra “Just do it now” is not just about starting; it’s about embracing the process of learning, experimenting, and refining your content strategy as you go. Here are some steps to guide you through this process:

1. Understand Your Audience

Before creating content, you need to understand your audience deeply. What are their interests? Their problems? Their aspirations? This understanding will shape the content you create, ensuring it resonates with and provides value to your audience.

2. Plan Your Content

Create a content calendar. This doesn’t have to be complex; it can start as a simple spreadsheet. Planning helps you maintain consistency, cover various topics that interest your audience.

3. Create With Authenticity

Your content should reflect your authentic self and your values. People connect with people, not faceless brands. Share your stories, experiences, and lessons learned. Authenticity builds trust, which is crucial in the real estate business. The more genuine you are, the more you will be attractive.

4. Focus On Value

Each piece of content should provide value. Whether it’s educating your audience about the real estate process, sharing market insights, or helping them explore the neighborhoods and cities you serve, make sure your audience walks away with something useful.

5. Experiment And Analyze

Don’t be afraid to try different types of content to see what resonates most with your audience. Use analytics tools available on most platforms to track engagement and performance. This data is invaluable for refining your strategy over time.

6. Engage With Your Audience

Content creation is not a one-way street. Engage with your audience by responding to comments, asking for feedback, and participating in discussions. Engagement builds community and loyalty, encouraging your audience to return for more.

7. Leverage Multimedia

Depending on your chosen platform, don’t shy away from using a mix of media — videos, images, infographics, and text. Multimedia content can make your messages more engaging and accessible to different audience segments.

8. Consistency Is Key

Consistency doesn’t mean posting daily — it means creating a reliable schedule your audience can expect. Whether it’s a blog post every week or a video every two weeks, stick to your schedule to keep your audience engaged.

9. Iterate And Improve

Content creation is an evolving process. What worked yesterday may not work tomorrow. Stay open to change, listen to your audience, and be willing to adjust your strategy as you grow.

10. Remember Your Why

When the going gets tough, remember why you started. Your passion for real estate and desire to help others navigate this complex market are what will keep you going. Let that passion shine through your content.

11. Always Have A Call To Action

Regardless of the content, always include a clear call to action (CTA). This can be anything from encouraging comments and shares to inviting your audience to check out a new listing, signing up for your newsletter, or contacting you for a consultation. A CTA serves multiple purposes: it guides your audience on what to do next, helps convert your content into leads, and fosters a stronger relationship with your audience by moving them through your sales funnel.

Call to Action Tips

  • Be Specific and Direct: Your audience should know exactly what you want them to do next. Whether it’s to “Leave a comment below,” “Share this post if you found it helpful,” or “Contact me today for more information,” make your instructions clear and straightforward.

  • Keep It Relevant: Your CTA should be relevant to the content of your post. For example, if you’re discussing how to prepare a home for sale, a CTA inviting readers to download your free home staging checklist would be highly relevant and valuable.

  • Create a Sense of Urgency: Encouraging your audience to act now rather than later can increase their likelihood of taking the desired action. Use language that conveys urgency without being pushy, such as “Schedule your free consultation today” or “Download now to get started.”

  • Make It Visually Stand Out: Especially important for written and visual content, your CTA should be easy to find. Use buttons, contrasting colors, or special fonts to make sure it catches the eye.

  • Test and Refine: Not all CTAs will perform the same way. Experiment with phrases, formats, and placements to see what works best for your audience. Use analytics to track performance and refine your approach accordingly.

Remember, a well-crafted CTA bridges your content and your business goals. It’s not just about creating awareness; it’s about encouraging your audience to take the next step in their journey with you. By incorporating a compelling call to action in every piece of content, you’re not just sharing information — you’re inviting your audience to engage deeper with your brand and services.

I stayed up super late organizing my closet, which I have neglected for the last eight weeks. Lol. So, I am off to bed (it is 2:04 AM, lol). I will catch up with you tomorrow with goals as our topic. Hugs.

With love,

Jo

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Jordan Marie Schilleci