We had a reel go viral today.
Three years ago, I wanted to conquer Instagram. I felt I had figured out YouTube and hoped Instagram would be next in the cards. I saw others doing it and thought, “How hard can it be?”
I studied Instagram; I decided what story my brand would tell, and we started creating content.
It fell on deaf ears.
We continued to post daily for one year and three months before we got our first viral video. It reached 16.3M views and attracted 12,139 new followers, putting us on the map. I believe we had about 600 followers before that.
But we didn’t acquire any warm leads, and we didn’t make any extra money.
We posted another viral reel four days later. It reached 575k views and 114 new followers.
Still, we saw no leads.
But we didn’t give up.
We kept publishing. The same content from day one. The content aligned with our brand, vision, goals, and dream clients.
We stayed patient. We posted 2–4 reels a day.
In the last 90 days, we have posted 315 pieces of content, which has grown our follower count by 40%.
Our top 20 pieces of content from the last 30 days reached… (this is people, not individual views)
2M
1.3M
1M
317K
241K
211K
197K
112K
47.1K
36.9K
32K
27.3K
27.1K
25.6K
24.8K
19.8K
18K
14.1K
10.3K
8.6K
To grow, we needed exposure. To gain exposure, we needed to go viral.
That is the thing about Instagram. There is this hill, a mountain really, that is Instagram, and you must roll a giant boulder up this mountain. The boulder is not perfectly circular, and even while you are sleeping, you must hold it in place, or you risk falling and losing your traction. But once you hit the top, the momentum on the other side will carry you as long as you keep delivering.
We aim to go viral while aligning with our brand and dream clients as much as possible.
A couple of weeks ago, I made a tiny tweak in my content that finally led to warm lead capture. I introduced a new call to action through ManyChat. I asked the viewer to comment “call” to receive a link to schedule a call with me. I blogged about that light bulb moment and what was to follow here.
So yes, today we had a reel go viral. In 24 hours, we gained 3M views.
I share this with you to remind you not to give up. It took me two years to find the success I so deeply yearned for through Instagram.
With YouTube, Blogging, the front page of Google, and Instagram down, what shall I conquer next? I am thinking of “listings” and “ads.”
With love,
Jo
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