The Day Zero Philosophy

This blog post originally appeared on my blog on October 10th, 2023.

Dear Friend, I like to start my notes to you as if we’re already in the middle of a conversation. I pretend that we’re the oldest and dearest friends, as opposed to what we actually are, people who don’t know each other’s names and met in a chat room where we both claimed we’d never been before. What will NY152 say today, I wonder? I turn on my computer; I wait impatiently as it connects. I go online and my breath catches in my chest until I hear three little words: You’ve got mail. I hear nothing, not even a sound on the streets of New York, just the beat of my own heart. I have mail. From you.

Haha… I just couldn’t help myself.

I watched You’ve Got Mail the other day with the kids around. Seeing their interest in something that I fell in love with as a teenager was so much fun.

But that isn’t what we are here today for, although I am writing to you as if we are dear friends. I want to bring you some thoughts on my “day zero” philosophy. I have a lot going on behind the scenes at Jo & Coaching. I am writing a book, and I am creating 5 courses. I also have a family, a husband, three employees, a real job that pays the bills, and some fingernail polish on my nails that hasn’t been changed in four weeks. Right now, I wish I was sitting in a cabin in the woods or a lighthouse on the ocean's edge.

Two of these courses are for real estate agents: one for beginners and one for more established agents. In the beginners course, I plan to set them up on Day 0. Day 0 is going to the foundation, the foundation the rest of the business is built upon. Without dragging this post any longer, here is my Day Zero Philosophy, written just for you.

The Day Zero Philosophy

This is the foundational framework for all new business owners, entrepreneurs, and anyone wanting to start over and do things right. The first thing I will dive into is why you should follow the Day Zero Philosophy.

Why you should follow the Day Zero Philosophy

Modern technology has expanded business opportunities far beyond the confines of brick-and-mortar establishments. With billions of users surfing the internet daily, the online sphere offers an unparalleled opportunity to expand reach, build authority, and cultivate relationships with a broad audience. But to harness this opportunity to its fullest, it’s essential to have a solid foundation. That’s where the Day Zero Philosophy comes into play.

Here’s why:

  1. Ownership Over Your Digital Real Estate:
    Platforms come and go, algorithms change, and what might be trending today might be obsolete tomorrow. Having your website and blog gives you control over your content, its presentation, and how it interacts with your audience. Unlike social media platforms, where rules can change overnight, your website remains your corner of the internet.

  2. Building Authority:
    Consistent blogging can position you as an expert in your field. Each post you craft is a testament to your knowledge, passion, and commitment to your industry. This credibility can translate into trust, making your audience more likely to choose you over competitors.

  3. Organic Search Visibility:
    Search engines love fresh, relevant content. Blogging is one of the most effective ways to produce regular content and enhance your website’s SEO (Search Engine Optimization). When done right, blogging can increase the likelihood of your website appearing organically on the first page of Google — without the need for paid advertising.

  4. Building Relationships:
    A blog is a platform to share information and a space to connect with your audience. Comments, shares, and feedback provide direct insights into what your customers want, think, and feel about your business. It’s a two-way conversation that strengthens the bond between brand and consumer.

  5. Evergreen Content:
    Well-researched and crafted blog posts can serve as evergreen content, driving traffic and providing value for years. Unlike a fleeting social media post, a comprehensive blog article can continue to attract readers and potential customers long after it has been published.

  6. Centralized Hub for Content:
    Consider your website’s blog as the heart of your online presence. From here, you can share snippets, quotes, or links on your social media, email newsletters, or even webinars. Centralizing your content ensures everything points back to your core message and brand identity.

  7. Diversifying Traffic Sources:
    Relying solely on one platform for traffic or audience engagement is risky. By incorporating blogging into your strategy, you diversify your traffic sources. This provides stability and decreases your vulnerability to sudden changes on a single platform.

The Day Zero Philosophy isn’t just about having a website or a blog; it’s about building a strong foundation to build a sustainable, resilient, and thriving online presence. Embrace the philosophy, become a blogger, and ensure that every piece of content you produce has a home that truly belongs to you.

So in a nutshell, The Day Zero Philosophy is here to set you up for day one. So how do you do this?

You will need a website, decide if you want an e-commerce platform, create all of your social media platforms, create a Google Business Profile page, sign up for a content syndication platform, a newsletter platform, or an SEO plugin, define your content strategy, build a team or have a plan in place, and get support.

I have created a fantastic freebie for you. This is my most favorite freebie yet. It is the Day Zero Checklist. You can download it here…

Freebie: Day Zero Philosophy Checklist — Link

This checklist answers, “What would you do if you had to start over in your business today?” Remember that this foundation is the same framework I have set up for my business, Jo & Co. Before creating online content and establishing an online presence, I made $297,000. That was back in 2019. 2020, I started making content, and 2022 was my best year yet. I grossed $907,000 in commissions, almost all of which came directly from my online presence. Think lead generation vs brand awareness. Lead generation is what I am achieving in the short term, and in the long term, I am achieving brand awareness.

Curious how we can work together. We have a handful of ways, but the two I want to recommend to you today are:

  1. Sign up for the course waitlist: http://www.os.joandcoaching.com/cs.

  2. Sign up for my group coaching membership. Learn more at: http://joandcoaching.com/join.

What’s next? Are you seeking both personal and professional growth without sacrificing? We are looking to work with those building a business while seeking a balance between family and work, and they don’t want to do it alone. We provide coaching, build-outs, training, step-by-step guides, mentorship, and one-on-one consultations.

I empower you to build a successful business that complements, not complicates, your family life, offering you the tools and support to make it happen

With love,

Jo

💌 SUBSCRIBE
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Daily Writings: Medium will email you each time I publish — Link

🎁 GIFTS
How to Survive & Thrive as a Realtor Right Now ebook — Link
6 Day Mini-Course: https://www.os.joandcoaching.com/6day (FREE)

📲 CONNECT WITH JO
Instagram: https://instagram.com/jordanschilleci
Schedule a 15-Minute Strategy Call: https://joandcoaching.com/call

Jordan Marie Schilleci