I have a confession to make.
I did just laugh out loud. A couple of months ago, I knew the amount of scheduled podcasts I had up was about to run out, so I sat down to write a list of new ideas. I wanted to get a little personal and step away from the technical aspect of excelling online. Mostly because I couldn’t have gotten to this moment without all I learned not about real estate along the way.
I think we learn the most through experiences, but I don’t wish all of my mistakes on you.
I hope you enjoy these daily blog posts, even if some are a little TMI and far from real estate advice.
So, about this little confession?
I. hate. real. estate. agents.
There I said it.
Has anyone ever called you a rockstar?
I have been called a rockstar way more times than I can count, and while it is meant to be a compliment, it makes me cringe.
Why?
Well, let’s look at the most famous rock stars of our time and list some common characteristics.
Ego-driven: A strong sense of self-importance fueled by fame and adoration.
Prone to substance abuse: Turning to drugs or alcohol as coping mechanisms for stress or to enhance creativity.
Risk-takers: Engaging in thrill-seeking behaviors without regard for potential consequences.
Relationship challenges: Experiencing strained personal relationships due to their career and lifestyle demands.
Unreliable: Struggling with punctuality and commitments due to a chaotic lifestyle.
Rebellious: Displaying a disregard for rules or authority, often celebrated as part of their persona.
Financially irresponsible: Mismanaging finances due to sudden wealth and lack of guidance.
Health neglect: Ignoring physical and mental health needs, often exacerbated by a demanding schedule and lifestyle pressures.
Sexually promiscuous: Engaging in frequent or risky sexual behaviors, often highlighted by media portrayals.
Isolation: Feeling isolated or misunderstood despite being in the public eye.
While I like to take risks and might be considered rebellious, I do not associate myself with the characteristics on the above list.
Have you ever looked at research that compiled the top 10 professions the general public dislikes or struggles to trust?
Politicians: Often criticized for partisanship, failure to keep promises, or perceived corruption.
Telemarketers: Can be seen as intrusive or annoying due to unsolicited calls.
Car Salespeople: Sometimes perceived as using high-pressure sales tactics or not being transparent with pricing.
Lawyers: While highly respected for their knowledge and advocacy, they can also be viewed skeptically due to associations with contentious legal battles or high fees.
Debt Collectors: Their job inherently involves pursuing people for owed money, which can lead to negative perceptions.
Paparazzi: Often criticized for invading privacy and contributing to sensationalism in media.
Insurance Salespeople: Perceived pushiness or the complexity of insurance products can lead to mistrust.
Real Estate Agents: Though many are highly professional, there can be perceptions of them being pushy or interested mainly in commissions.
Bankers/Financial Advisors: In the wake of financial crises, there can be a perception of greed or manipulation within banking and finance.
Payday Lenders: High-interest rates and targeting financially vulnerable individuals contribute to a negative perception.
Now, let’s list some reasons why the general public might not like real estate agents.
Overly Aggressive Sales Tactics: Some agents might use high-pressure sales techniques that can make clients feel uncomfortable or rushed into decisions.
Lack of Transparency: Agents may not be fully transparent about issues with a property or aspects of a deal to close sales more quickly.
Poor Communication: Timely and clear communication is crucial in real estate transactions. Some agents may not communicate as effectively or frequently as their clients prefer.
Ethical Shortcomings: While many agents adhere strictly to ethical guidelines, there can be cases where agents act in their interest rather than their clients’.
Inattention to Client Needs: Some agents may not take the time to fully understand or prioritize their client’s needs, leading to a mismatch in property listings or overlooked client preferences.
Lack of Local Market Knowledge: Though not common, some agents may lack detailed knowledge of the local market, which is crucial for advising clients accurately on prices and neighborhoods.
Unreliability: Missing appointments, being late, or failing to follow up promptly are issues that can sometimes be associated with professionals in any field, including real estate.
Focus on Commission: There’s a stereotype that some agents are more focused on securing their commission than on ensuring the client’s best interests, leading to a loss of trust.
These are two more lists I don’t associate myself with.
And I don’t write this to brag, or stand higher than others. I write it to say, if you feel the same way, you are not alone.
Two days ago (last week, if you are reading this on the date I publish it), I finished all of my print literature for my new course, which I reluctantly created for real estate agents, and in one of the letters I wrote, how I want to change the industry, and how I need your help to do it. So, if you need help with marketing and lead generation, I hope you sign up for the waitlist. Click here for the waitlist. All I have left is to record the videos.
Love you, Jo.
What’s next? Are you seeking both personal and professional growth without sacrificing? We are looking to work with those who are building a business while seeking a balance between family and work, and they don’t want to do it alone. We provide coaching, build-outs, training, step-by-step guides, mentorship, and one-on-one consultations.
Empowering you to build a successful business that complements, not complicates, your family life, offering you the tools and support to make it happen,
With love,
Jo
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